framework for digital solo business
When one person runs an entire business, execution friction is the primary constraint. A single person can be brilliant at product, marketing, or sales, but cannot simultaneously manage full-time desi
One-person companies do two things simultaneously: they build and they operate. The illusion of modern productivity tools is that they reduce friction by adding features. In practice, feature prolifer
Solopreneurs build everything with limited time, capital, and attention. They also bear every operational burden: product decisions, customer support, billing, marketing, and delivery. The promise of